Fraudulent schemes to steal advertisers’ money proliferate alongside digital advertising. Click fraud, one of the most popular types of ad fraud, may cost advertisers billions. Fortunately, NoBotClick can prevent click fraud prevention and protect your advertising expenditure.
What is Click Fraud?
Click fraud is regularly clicking on web ads to generate fake ad income or deplete a competitor’s advertising budget. Click fraud has many forms:
Manual click fraud: continually clicking ads.
Automated click fraud: bots or software repeatedly click on ads.
Click farms: paid ad clickers.
Competitor click fraud: when competitors click on your advertising to drain your money.
Advertisers pay for fraudulent clicks regardless of the type.
How Does NoBotClick Work?
NoBotClick detects and prevents click fraud in real time using machine learning techniques. User behaviour, device information, and other criteria decide whether a click is authentic or fake. NoBotClick prohibits fraudulent clicks from reaching advertisers’ landing pages.
Here’s a closer look at how NoBotClick works:
NoBotClick monitors incoming traffic to identify if a click is authentic or fraudulent.
NoBot analyses user behaviour:Click’s real-time machine learning algorithms detect click fraud.
NoBotClick prohibits fraudulent clicks from reaching the advertiser’s website or landing page, saving the advertiser money.
Real-time reporting: NoBotClick reports blocked clicks in real time, allowing advertisers to monitor their campaigns and change targeting.
Benefits of NoBotClick
NoBotClick’s click fraud prevention benefits include:
Cost savings: Preventing false clicks helps marketers spend their ad budget on real traffic and leads.
Improved campaign performance: NoBotClick blocks fraudulent clicks to ensure advertisers’ targeting is correct and their budget is spent on authentic clicks.
Real-time reporting: NoBotClick reports blocked clicks in real time, allowing advertisers to monitor their campaigns and change targeting.
Easy integration: NoBotClick integrates with existing advertising networks, making click fraud prevention simple and effective.
Increased trust: NoBotClick ensures that marketers’ campaigns are seen by real people, not bots or click farms.
Click Fraud: A Growing Problem
Click fraud grows along with digital advertising. Click fraud rates rose 20% in 2020, with the largest rates in the finance and legal sectors, according to ClickCease. Click fraud prevention will become increasingly critical in 2021 and beyond.
The Impact of Click Fraud on Advertisers
Click fraud can hurt advertising financially and campaign-wise. Advertisers waste money on fake clicks. This wastes money and skews marketing KPIs, making performance measurement and targeting difficult.
Fraudulent clicks can increase bounce rates and lower conversion rates, hurting ad performance and ROI. Bots or click farms generate fake clicks, not real traffic or consumers.
How NoBotClick Prevents Click Fraud
NoBotClick analyses user behaviour and prevents fraudulent clicks in real time using advanced machine learning algorithms. NoBotClick’s operation:
NoBotClick analyses user behaviour in real time when they click an ad. This covers site time, page visits, and click pattern.
Device Analysis: NoBotClick analyses device information including operating system, IP address, and type.
NoBotClick analyses the user’s behaviour and device information to historical data to assess if the click is authentic or fake.
NoBotClick prohibits fraudulent clicks from reaching the advertiser’s website or landing page, preventing the advertiser from paying for them.
Real-Time Reporting: NoBotClick delivers real-time reporting on blocked clicks, allowing advertisers to monitor and change their targeting.
Conclusion
Click fraud hurts advertisers. Fortunately, NoBotClick prevents click fraud and protects advertising spending. NoBotClick employs machine learning algorithms to assess user behaviour and eliminate fake clicks in real time, saving advertisers money, enhancing campaign performance, and building audience confidence. Avoid click fraud and spend your advertising cash on actual traffic and leads with NoBotClick.
